Denis Erokan-Guest Speaker   Leave a comment

On February 18th a small classroom at Saint Marys College was blessed with the presence of well-known public relations specialist Denis Erokan. He informed the class with his background experience in the public relations world and how he  handles crisis problems in his work field. Although all of his advice was helpful and well-respected he strongly enforced two messages that made a strong impression on everyone. One, make journalist think they are in charge and two, don’t lie because they will never believe you again. After hearing this it then became apparent how important it is to know everything about who you are representing and always being in the know about the environments that you are in. I have been in the Performing Arts department for the past four years and one thing that they instil in their students is “always know who your audience is”. The same concept applies to people in the public relations world. Denis Erokan made it clear how important it is to let your clients know that they are in good hands and know matter what the circumstances are they will be taken care of.

Crisis communication and issue management is a must in regards to running a positive and efficient work place. It is extremely important for a public relations agent to know what to do when things go wrong. There is no telling what crisis can occur and how severe it may be. The valuable approach is to always have a back up plan for injured clients, destroyed merchandise or products, and any other endless issues that may occur. Defining crises that may occur and informing all managers and employees is the first step of keeping a company in the know. Managing media access, assigning press spokespeople and verifying media information are things that must be done regularly to keep up with the ever-changing life outside and inside a public relations company.

Denis Erokan was an influential guest speaker on so many different levels for a an entry public relations course. He introduced work ethic strategies and taught the class thought-provoking advice on how to keep financial and media crisis under control. He explained the importance of having vision in who and what a person is representing and how to demonstrate confidence to the public. Denis Erokan was a refreshing character who inspired us all to looking further into the public relations world. He also left the class with his card so students could contact him in regards to paid internship. Thank you Denis Erokan!


Posted February 22, 2011 by lro1 in Uncategorized

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